Marketing an Eichler Is Not Like Marketing Any Other Home: Why Design-Literate Presentation Changes Results and Why Wrong Photos Attract the Wrong Buyers

Eichler homes are not commodities — they are architectural artifacts. When marketed with generic photography and feature-based copy, they send distress signals to flippers and bargain hunters. When presented with design literacy, editorial photography, and historical narrative, they attract preservationist buyers who pay premiums for authenticity, provenance, and lifestyle. In the Eichler market, presentation doesn’t just influence price — it determines who shows up to buy.